Client: Brandon Green Companies

“Working with Concept Branding Group in collaboration with Bule|Fusion Worldwide has been a fantastic partnership of strategy and implementation. It was time for us to refine our brand, and move our business to the next level. Tom Kelley’s guidance and strategic planning advise clarified and strengthened our message and I know we’ll reap the rewards for years to come.”

Brandon Green
Founder & President, Brandon Green Companies

Brand Challenge: To build a brand infrastructure for one of Washington, DC’s premier residential and commercial real estate firms that could expand its presence to a diversified regional powerhouse. Also to create industry and consumer profile for the Founder and President and harness his intense drive and knowledge of personal finance and dream building.

Design Goal: To create a new corporate identity and supporting marcomm collateral that conveys sophistication, distinguishes from competitors yet remains personable to clients.

Most powerful result: A market leading real estate and financial concern that is built around a central brand promise of “we’re glad you’re here,” and live by it daily.